ICP Strategy Sprint
A 5-step sprint to define your best-fit ICP, remove sales friction, align offer to your ICP
Service Description
The ICP Strategy Sprint is a focused engagement designed to help early-stage teams, GTM leaders, and growth-stage startups unlock their most valuable segment — fast. We use Jobs-to-Be-Done (JTBD) and customer insight frameworks to map friction, define winning positioning, and build a blueprint for repeatable traction. You’ll walk away with: A validated, high-signal ICP based on your existing customer data and product usage A mapped Sales Friction Killer Hit List highlighting what blocks conversion today An Ideal Solution Blueprint tailored to the jobs, pains, and outcomes your best customers care about A complete Offer Canvas: messaging, pricing logic, emotional triggers, and differentiators A lightweight validation plan to test and refine everything with confidence Perfect for startups prepping for scale, raising investment, or repositioning for growth. Typical Deliverables: ICP Strategy Pack (PDF) Offer Canvas (per ICP) Friction Map & Ideal Solution Guide Debrief or handoff session