Intent ICP Strategy Pack

Service Description

The Intent ICP Strategy Pack is a strategic accelerator designed for founders, growth leads, and go-to-market teams who want to move faster and smarter toward product-market fit. It uses AI-assisted research and Jobs-to-Be-Done (JTBD) segmentation to help you uncover the real intent and unmet needs of potential customers—before you invest heavily in building or scaling. You’ll receive: Market Zoom-Out and Zoom-In Segmentation: Identify high-potential areas of opportunity, then narrow down to underserved niches where your product can win. JTBD-Based Segment Prioritization: Use Outcome-Driven Innovation (ODI) logic to prioritize customer groups based on urgency, willingness to pay, and strategic fit. Draft Ideal Customer Profiles (ICPs): Get clearly defined ICP options with pain points, jobs-to-be-done, emotional triggers, buyer mindset, and go-to-market positioning. Important: These ICPs are hypothesis-driven and designed to guide strategic focus. They are not final. Each profile includes specific assumptions that require validation through real conversations with target customers. To support that, you’ll also get: Structured Interview Guides: Custom-crafted for each ICP, helping you quickly validate assumptions and surface new insights from the field. Optional Done-for-You Interviews: Prefer hands-off validation? We can run the interviews, synthesize the findings, and deliver a refined, evidence-backed ICP for your GTM strategy. By using the Intent ICP Strategy Pack, you'll gain: Clarity on who your product is really for Insight into which segments are underserved and profitable A faster path to validated positioning, messaging, and traction Think of this pack as a springboard—not a final answer—designed to replace guesswork with strategic direction, and support you in getting real-world validation faster.