

Market Fit Coaching Programme
A 1:1 coaching engagement to help growth teams implement the Market Fit Framework and GTM stratgey.
Service Description
Market Fit Coaching Program The Market Fit Coaching Program is a hands-on, 1:1 strategic coaching offer designed for startup founders and growth teams who want to move faster and with more confidence through the messy middle of customer discovery, ICP definition, go-to-market planning, and achieving product–market fit. Over a structured series of sessions, we’ll work together to apply the Market Fit Framework directly to your business. Whether you're starting from zero or refining a live product, this coaching helps you cut through the noise, focus on what matters, and validate your strategy with real evidence—not assumptions. But we don’t stop at discovery—we translate insights into a real-world GTM strategy that aligns with your most valuable segments. You'll walk away with sharper positioning, testable offer hypotheses, and a clearer roadmap to traction. What you’ll get: 1:1 coaching sessions tailored to your stage, team, and market Step-by-step guidance through the Market Fit Framework Support designing and conducting high-impact customer discovery interviews JTBD-aligned segmentation and offer hypothesis refinement Live review and refinement of your ICP, positioning, and early GTM strategy Coaching on how to design early go-to-market experiments that reduce risk Templates, checklists, and async feedback between sessions Ideal for: Pre-Seed to Series A founders seeking structured support for achieving PMF Growth and GTM leads under pressure to define the right market, messaging, and growth motion Founders stuck in “growth limbo” or struggling to turn user feedback into a clear GTM plan